Audience
The importance of the audience in the development of our project
As part of the development of our project, we pay special attention to the strategy of audience recruitment and retention. After the successful listing of our cryptocurrency, our main task is to accelerate the work on attracting users. The audience is the most valuable asset of our project, which can make or break the whole endeavor. Even the largest advertising campaign cannot match the efficiency of an interested and active audience.
The audience does not only contribute to the popularity of our product, but also directly affects the cost and return on investment. Therefore, our strategy is to create and maintain long-term relationships with users. We strive to ensure that they do not just stay with the project, but actively participate in its development and promotion.
Audience Retention and Engagement Strategy:
User Engagement: After the listing of our cryptocurrency, we are actively working on attracting new users through a variety of marketing tools and campaigns.
Maintaining long-term relationships: We strive to build sustainable and long-term relationships with our audience, ensuring their continued engagement and interest.
Active Participation: We encourage users to actively participate in the development and promotion of the project by providing them with opportunities to engage with and influence product development.
Feedback: Regularly collecting and analyzing feedback from users helps us improve the product and meet the needs of our audience.
These measures are designed to ensure sustained audience growth and retention, which ultimately contributes to the success and sustainability of our project. Content marketing and social media
As part of our audience engagement strategy, we focus on developing an inclusive marketing campaign that emphasizes the universality and accessibility of the gaming experience, lowering the barriers associated with cryptocurrencies.
Brand Ambassadors:
The primary objective of our marketing campaign is to build a network of loyal ambassadors who will extend our influence beyond the crypto community. These key individuals play an important role in breaking down skepticism and building trust in our project among a wider audience.
The essence of the Arcane server is to provide affordable role-play for everybody: those who just want to play can do so for free, and those who want to have fun and make money at the same time can invest in the game and participate in skin trading.
To better communicate this concept to a wider audience, we have partnered with popular streamers and bloggers. Thanks to the funds raised, we are able to provide rewards to well-known bloggers who stream our game on Twitch or other platforms.
A neutral approach to cryptocurrencies
To avoid associations with the volatility of the crypto market, our product is positioned as a standard game accessible to everyone without having to dive into the technical details of cryptocurrencies. However, all in-game transactions are conducted via blockchain. We create an in-game wallet linked to the players' account, which independently transfers the player's card purchases into GTM tokens.
Streamlining payment transactions
We streamline the in-game payment process by allowing the use of regular payment cards. This makes the purchase and cash out process simple and straightforward. Regular seasonal updates will remind players to cash out in-game money and sell skins, encouraging player engagement and retention.
Trading platform and buyback system
В наших планах создание на торговой площадке системы обратного выкупа, чтобы устранить давление продаж со стороны обычных игроков на график. Мы делегируем проданные токены нашим маркетмейкерам для их реализации на бирже с минимальным влиянием на цену. Это означает, что основная масса пользователей будет положительно влиять на рост цен актива.
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